About ModaChela

About the Founder and Editor

Graciela Rivera Pereira is a PR Licensed, Blogger, and full time Social Media Manager for a Shoe retail company in Puerto Rico. She Graduated from the School of Communication of the University of Puerto Rico with a Bachelor’s Degree in Public Relations and Advertising, and later finished her Master’s Degree in Digital Journalism.

 

What is ModaChela about?

A bilingual blog that presents contemporary style tips, and effective beauty hacks with the focus to help create looks that highlight comfort and apply beauty tips that are easy and effective. Her mission is to make women feel inspired and more confident to express the best version of themselves, while her vision is as an educated consumer, to offer clear, concise and relevant information to an audience in a way that it can be easily understood so they can apply it to their lifestyles engaging with them further.

What does ModaChela mean?

Moda is the reference for fashion, style or what’s in trend in Spanish while Chela stands for the nick name Graciela’s grandfather gave her, adopted by her friends and family members.

The union of both represents the purpose and direction of the blog’s content, presenting the latest style trends and beauty tips from Graciela’s perspective and how she adopts them for her lifestyle.

How was ModaChela born?

At 21 years of age, when Graciela was in a student exchange program in Purdue University, she discovered the world of blogging and YouTube when she explored the Internet during her free time. Feeling passionate about communications and media, she instantly felt intrigued by this platform, where thousands of young girls developed unique content that served as guides and eventually purchase motivations to try on the latest products and trends.

When the semester ended, it meant the ending of the exchange program and going back to college in Puerto Rico to graduate. As soon as she returned, she worked on her first internship in an advertising agency, where she served as a PR Assistant and Event Planner.

Having such a good experience, she decided to keep on working in advertising, but it wasn’t long after she felt so disappointed on how companies kept on running their businesses without wanting to evolve with the emerging changes in the industry. This convinced Graciela that it was a toxic environment that she didn’t wanted to be a part of.

In 2017, living in a difficult economic crisis in Puerto Rico, competition had increased and there were very few job vacancies. As a result, Graciela decided to create her own job opportunity, that’s when ModaChela was born.

Ever since she launched her blog, focusing in the latest fashion and beauty trends, she has collaborated with multiple brands such as Pandora, Sally Hansen, and Colgate, and has been invited to various events by renowned PR and Advertising agencies in Puerto Rico.

Some of the topics you’ll find are beauty tips, fashion dupes to wear the trend with low budget options, and even woman in the business along with their stories on how they became successful in the fashion or beauty industry.

 

A side from the Editor: 10 facts about me

  1. I’ve been a vegetarian for 3 years.
  2. Acting, Fashion and Media Communications such a TV and Radio are my passions.
  3. I’m petite and proud (5’2)
  4. I’m Aquarius (shout out to my Aquarians!)
  5. I enjoy going out to eat.
  6. I live 20 minutes from the beach.
  7. I’m bilingual (English & Spanish)
  8. My parents were actors (I guess that’s where I got my artistic vein)
  9. I enjoy collecting tea cups and crystals.
  10. I believe money can get you far, but perseverance can get you farther.

 

I invite you to see how I go through life’s most interesting moments, adopting beauty as my weapon and fashion as my voice. – Graciela Rivera Pereira