Most of the time, we treat the majority of our belongings as if they had an expiration date.
When “cleaning closet season” arrives, we end up throwing away half of what we owned.
Being guilty of this horrible habit, made me realize how much good material I was wasting, so I went on the search to find different ways to “pass on the love”, if you know what I mean.
Some of the options I found incredibly helpful to get rid of fashion garments I didn’t use anymore, was simply giving them away to children whose parents don’t earn enough income.
This donation supports the creation of a human impact that defends the environment and develops conscience on this social responsibility.
There are certainly more ways you can support this approach for a happier earth, some of them are: donating them to the Red Cross, a home for the elderly, or selling them on TrendListr.
TrendListr is an an online marketplace for clothing and fashion accessories, that sells authentic vintage garments and pre-owned high quality items.
What I love about this brand is that, as part of their company values, they believe in sustainable fashion and the impact it draws upon the consumers, especially to those who think before making their buying decision.
I had the opportunity, not only to promote their incredible platform, but also to interview the genius behind this brand, Louisa Gertrude, Founder and CEO of TrendListr.
If you’ll like to learn how this company was born, how they manage their business, and how you can buy or sell through their market place, see the Q&A’s below:
1. What is TrendListr?
TrendListr is an curated fashion marketplace for vintage and preloved clothing online.
2. Where did the name come from?
I liked the idea of including the word ‘Trend’ in the name because it can refer to so many different aspects of fashion and invokes something different in everyone’s mind.
Vintage and preloved clothes span such a wide range of eras, styles and brands and so I wanted to appeal to as many people as possible.
3. What inspired you to create this brand?
Aside from a passion for supporting independent retailers, the fast fashion system was really beginning to anger me.
How can an industry that burns unsold stock to stop it from ‘being seen on the wrong people’ be allowed to operate in this way?
I want to advocate a way to consume more sustainably without sacrificing on style, fun or economy.
4. How do you support an eco friendly system?
Vintage and preloved clothes are sustainable by definition because when they are rehomed, they are giving new life to something that would otherwise end up in landfill.
The other benefits to this type of selling is that you’re sustaining lots of sole traders and small businesses, so your money is going towards helping families and dedicated enthusiasts, rather than to big corporations with questionable ethical practices.
5. Why did you choose fashion as your main tool to promote a sustainable lifestyle?
I chose fashion because I see it as valuable beyond ‘wearing clothes’ in a practical way.
Fashion is such an important part of how we see ourselves, how others see us, and how we express ourselves creatively.
Fashion is often seen as superficial or unimportant but it has such a great bearing on our lives and a huge impact on the environment when we choose to consume fashion in a throwaway, reckless manner.
6. Since the brand sells vintage fashion, do you have a role model that got your attention to this trend?
My mother has always been my number one style icon!
She was wearing vintage and preloved her whole life, and showed me (and many of her friends!) that you can shop secondhand and still have style.
She has more designer items in her wardrobe than most people I know, but has spent probably 10% of what other people spend on their clothing.
7. What has been the most difficult part of building your business?
The difficult part for me has been the technical side.
I am not a coder and therefore I have worked with a developer remotely to get the website up and running.
It’s very stressful because if something goes wrong, I can’t rely on myself to fix it alone!
8. How many followers do you have at the moment?
I have about 260 on Instagram right now but it’s growing rapidly.
The website just launched this past February 9th, so I hope that we can see a big increase in numbers!
9. Where can people contact you?
You can follow us on Instagram and Twitter: @TrendListr or email me at firstname.lastname@example.org.
The TrendListr website is www.TrendListr.com so do sign up and make sure you tell your vintage loving friends!